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Web Writing
lean manufacturing
articles, principles
Writing
for the Web means writing content. There's no space for clever
intros, elaborate arguments or rhetorical flourishes. It's like lean
manufacturing: You have to find the value-added activities and eliminate
waste. Whether you're writing brochures or health care newsletters, the
same principles apply. |
Web Writing
|
Note:
Before
the dot-com debacle, Office.com
was one of the Web's most comprehensive business sites. In June 2000, I
began writing a
biweekly column for them on innovative practices in manufacturing. Some 17
stories later, I had covered such topics as kaizen, the quality movement,
U.S. energy policy, lean manufacturing principles, training processes and e-commerce developments. The story below and its sequel
were syndicated to yahoo.com's
small business site.
Is the 'Lean
Production' Process
Right for You?
Lean production means thinking about your business in a whole new way.
By John F. Goodman
for Office.com |
|
June
6, 2000 — This
article is the first of a two-part series on lean production, the process of consistently eliminating waste from every aspect of manufacturing. In this segment,
two experts provide an overview of lean manufacturing and how it can work for you.
What is all the hoopla about lean production? Is it just
another "flavor of the month" in management
models? Is it another Japanese theory that simply doesn't
apply in the United States? Or is it something your business
should actively consider? To get some answers, Office.com
went to two respected authorities to uncover the ways in
which lean production can and should work for you.
The
idea behind lean production is to eliminate waste consistently from
every aspect of production, including the flow of parts and materials
from suppliers and the flow of goods to customers. While lean involves
planning, scheduling, managing and communicating as well as
fabricating, its focus is on the shop floor where pilot projects may
begin the process. The idea is to identify those value-added parts of
the company's production operation, i.e., those parts of the process
that the customer is willing to pay for, and separate out or eliminate
the non-value-added activities, i.e., the waste. On average, 5 percent
of production activities add value; 35 percent are necessary but
non-valuable; and 60 percent are basically "waste."
John
Shook, partner in the Lean Enterprise
Institute and the first American to become section chief at Toyota
in Japan (where the lean concept began), talked about value as defined
by the customer. "The value of people in the organization is
given highest regard, and business processes are organized
accordingly: People are given responsibility to provide value for
customers.
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