Business writing, speeches, marketing plans, corporate brochures

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Business Writing

developing corporate brochures
speeches
marketing plans

Business writing for me has involved: developing corporate brochures (example below), writing business and marketing plans, doing technical writing, speeches, memos, writing for the Web and journalism. Good business writing generally requires clear, unambiguous content, sometimes a call-to-action. I’ve written for IBM's Think Magazine, the Washington Post and edited a Rhode Island business monthly paper.

2/8/00
John Goodman cuts through business chatter to extract the essence of the issues. His combined background of advertising and business writing gives him a voice that is clear, succinct and pointed. John truly under-stands business communications.

Becky Eason, President
Eason Associates Advertising
Washington, DC

Developing
Corporate Brochures

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Mastering Technological Change

The heart of our business is innovation—making changes to do the job better. One of Klöckner's pioneering innovations recently has been to maximize the application of servo technology. It has made us the worldwide leader in proven servo machinery design.

Why servo?

▪ Modular design with fewer parts
▪ Greater flexibility
▪ Quicker machinery delivery
▪ Higher speeds
▪ Less noise and easier maintenance
▪ Sanitary design.

To help make your time more productive, our new cartoner can be changed over in five minutes, compared to the standard of several hours. Wrappers and pouchers can now change over in minutes, not hours. Our machines represent the most cost-effective and flexible designs in the industry.

Client: Klöckner Packaging Machinery, Sarasota, Hannover, Singapore, Sao Paulo, the Netherlands

Agency: Payne, Ross & Associates, Charlottesville

John F. Goodman, Ph.D.
WordChoice™
207-582-3950

jfgoodman@wordchoice.com