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Advocacy and Politics
labor unions
healthcare reform
persuasive speeches
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 I spent six years in one of the country’s
largest labor unions, writing a book
about them and establishing new marketing communications efforts and a
public affairs office. Along the way came
op-eds, speeches and videos, newsletters and briefings, magazine
pieces, government testimony. I worked for Hillary Clinton's team on
healthcare reform, 1993-1994, producing a series of videoconferences for
her. I also crafted many persuasive speeches for national labor and political
leaders (see sample below).
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2/26/97
John has worked with our union as a consultant over the past six years
and more. It would be difficult to underestimate his contributions on
any project, and he has under-taken many for us. He was instrumental in
helping us establish a new public affairs office and give new direction
to our marketing efforts. His articles about this union, his nationally
published op-eds for
me and my predecessor, the speeches he crafted and the publications he
edited all reflect his careful concern for language, audience and
message. His book,
Working at the Calling,
was a milestone for
our union--a tribute to our past and the vigor of our present. In brief,
John is simply a very fine communicator. In his time here, he taught us
much of value about marketing, writing and public relations.
Arthur A. Coia,
General President
Laborers' International Union of North America
Washington, DC
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Persuasive
Speeches |
New England Stump Speech for Senator
Tom Harkin
February 1992
Note: This was written for the
1992 Harkin presidential campaign in what turned out to be its last days. The purpose was
not to incorporate specific policies or programs but to illustrate his style
and approach to an audience. Now in the era of Bush II, some of this does sound like déja vu all over again.
You know, the hardest thing about talking to groups like this is
finding ways to cut through the distortions and unrealities that this
campaign has brought out. Distortions and unrealities that have affected
all of us, not just Bob Kerrey or Bill Clinton. These things have become part of
how we campaign and how we present ourselves to you.
Every issue seems to have a hidden side—or at least a side the
candidates don’t want to talk about. Look at the TV spots that
politicians do: the personal, live, stand-up style of the candidate is
usually very different from how he presents himself on television. I think
that’s disgraceful. It’s part of why people in this country have
turned off to politics.
click here
for more
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