Writing ad copy is only one part of the advertising business, of course. But to write good copy, you need to understand marketing communications: how to  develop a print campaign, employ media and do effective public relations—the so-called media mix. For eight years in the 1980s I founded and managed two successful media and advertising businesses. We won several awards for copy and design excellence (see sample below).

Goodman & Company, Inc.: full-service agency serving local, regional and national clients with ad budgets to $400,000. 
Clients: Allied Automotive, Johnson & Wales University, National Association of Female Executives, R.I. Bar Association, R.I. Medical Association, U.S. Naval War College, 
United Way.

Corporate Media, Inc.: consulting firm training corporate and political leaders in presentation skills and media interviews. 
Clients: DeBeers Diamonds, American Express, N.W. Ayer, Coleman, Gant, Gillette, 
Strathmore Paper.

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John is hands down one of the best writers that I ever worked with, since he has agency experience and understands the entire process. He has unusual insight into translating product benefits into words. Even with tight deadlines, John met the challenge and produced accurate and creative copy. His unique perspective, honesty, and ability to write to deadline will prove a great benefit to any creative effort.

Susan Payne, President
Payne, Ross & Associates Advertising
Charlottesville, VA